INFOGRAPHIC

The shift in marketing focus

Discover the evolving landscape of marketing budgets, challenges and priorities of senior marketing executives across North America and Europe.

 



Are you curious about the shift in focus across the marketing landscape?

We surveyed 712 top marketing executives, including CMOs, VPs and Directors of Marketing, at our industry-leading events. Together, we explored how marketing budgets have shifted, where the biggest challenges are and what we foresee.

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Marketing budgets are stabilizing, with an average of $20m
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Up to 27% cite data as their top challenge
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75% are reimagining CX/UX in 2023


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