CMO Insight Summit
24 - 25 February 2025, North America
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Steady Leadership in Uncharted Waters
The CMO Insight Summit in Boston will be a unique gathering of the most influential and forward-thinking marketing leaders in the industry. CMOs today operate in a landscape that's constantly evolving, demanding a unique blend of creativity, analytical skills, and unwavering resilience. This summit recognizes the challenges they face – the relentless pressure to innovate, the need to navigate an increasingly complex digital world, and the responsibility of driving tangible business growth. It's a celebration of the individuals who are not only mastering these challenges but are also redefining the role of marketing within their organizations.
Chief Marketers will be immersed in an environment that fosters collaboration and knowledge sharing. It's a chance to hear inspiring stories from CMOs who are pushing boundaries, to learn how they are leveraging cutting-edge technologies, and to understand the strategies they employ to build iconic brands and drive customer loyalty. This is where the industry’s best come together to connect, share their wisdom, and ultimately inspire the next generation of marketing leaders.
Agenda
- Day 1
- Day 2
12:00 pm - 12:45 pm
Networking Lunch
1:10 pm - 1:35 pm
Keynote: Equity Under Fire - Why Your Brand Can't Afford to Step Back with Aba Blankson Chief Marketing and Communications Officer, NAACP
1:40 pm - 2:20 pm
Panel: Mastering the Attention Economy
2:20 pm - 2:45 pm
Keynote
3:00 pm - 4:00 pm
Roundtables
Track 1: Marketing to the TikTok Generation: Connecting with Gen Z & Gen Alpha
Track 2: Data's Dilemma
Track 3: Beyond the Gloss - The Power of Authentic, Value-Driven Content
4:10 pm - 4:40 pm
Keynote: From Startup to Wipeout – How Dude Wipes Conquered a Category with Bold Marketing with Ryan Meegan Chief Marketing Officer, Dude Wipes
4:45 pm - 5:15 pm
Workshop
5:20 pm - 5:35 pm
Masterclass: The Climate Emergency and Glass Half Full with Boaz Paldi Chief Creative Officer ,United Nations Development Programme
5:35 pm - 5:50 pm
Workshop: Marketing Leadership: A Comedy of Human Trials, Errors, and Triumphs with Luke Wyckoff Chief Growth Officer ,University of Michigan
6:30 pm - 9:30 pm
Networking Reception and Gala Dinner
8:30 pm - 9:00 pm
Dinner Keynote: Hims & Hers Design-Led Approach to Building Brand Trust with Dan Kenger Chief Design Officer, Hims & Hers
8:00 am - 8:40 am
Panel: Marketers Harnessing AI to Lead the Pack
8:40 am - 9:10 am
Keynote
9:20 am - 10:20 am
Roundtables
Track 1: Marketing to the TikTok Generation: Connecting with Gen Z & Gen Alpha
Track 2: Data's Dilemma
Track 3: Beyond the Gloss - The Power of Authentic, Value-Driven Content
10:30 am - 11:00 am
Keynote: Two Brands, One Strategy -Launching New Players and Reinventing Icons with Michael Kaye Head of Brand, ARCHER & OkCupid ,OKCupid
11:05 am - 11:35 am
Workshop
12:00 pm - 12:45 pm
Networking Lunch
12:35 pm - 1:00 pm
Keynote: Polarization, Politics & Brand Risk: In Conversation with Axios Publisher Nick Johnston
1:00 pm - 2:10 pm
Networking Break
2:15 pm - 2:30 pm
Roundtable Reflections
Speakers
Tulani André
Vice President, Social Media, National Geographic
Michael Kaye
Head of Brand, ARCHER & OkCupid
Dan Kenger
Chief Design Officer, Him&Hers
Aba Blankson
Chief Marketing and Communications Officer, NAACP
Ryan Meegan
Chief Marketing Officer, Dude Wipes
Nickolas Johnston
Publisher of Axios
Boaz Paldi
Chief Creative Officer, UNDP
Luke Wyckoff
Chief Growth Officer, University of Michigan
Register Interest
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