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CMO Insight Summit

Fairmont Copley Plaza - Boston

24 - 25 February 2025, North America 


Register your interest by confirming your email address below:

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Steady Leadership in Uncharted Waters

The CMO Insight Summit in Boston will be a unique gathering of the most influential and forward-thinking marketing leaders in the industry. CMOs today operate in a landscape that's constantly evolving, demanding a unique blend of creativity, analytical skills, and unwavering resilience. This summit recognizes the challenges they face – the relentless pressure to innovate, the need to navigate an increasingly complex digital world, and the responsibility of driving tangible business growth. It's a celebration of the individuals who are not only mastering these challenges but are also redefining the role of marketing within their organizations.

Chief Marketers will be immersed in an environment that fosters collaboration and knowledge sharing. It's a chance to hear inspiring stories from CMOs who are pushing boundaries, to learn how they are leveraging cutting-edge technologies, and to understand the strategies they employ to build iconic brands and drive customer loyalty. This is where the industry’s best come together to connect, share their wisdom, and ultimately inspire the next generation of marketing leaders.

Agenda

12:00 pm - 12:45 pm

Networking Lunch

1:10 pm - 1:35 pm

Keynote: Equity Under Fire - Why Your Brand Can't Afford to Step Back with Aba Blankson Chief Marketing and Communications Officer, NAACP

1:40 pm - 2:20 pm

Panel: Mastering the Attention Economy

2:20 pm - 2:45 pm

Keynote

3:00 pm - 4:00 pm

Roundtables
Track 1: Marketing to the TikTok Generation: Connecting with Gen Z & Gen Alpha
Track 2: Data's Dilemma
Track 3: Beyond the Gloss - The Power of Authentic, Value-Driven Content

4:10 pm - 4:40 pm

Keynote: From Startup to Wipeout – How Dude Wipes Conquered a Category with Bold Marketing with Ryan Meegan Chief Marketing Officer, Dude Wipes

4:45 pm - 5:15 pm

Workshop

5:20 pm - 5:35 pm

Masterclass: The Climate Emergency and Glass Half Full with Boaz Paldi Chief Creative Officer ,United Nations Development Programme

5:35 pm - 5:50 pm

Workshop: Marketing Leadership: A Comedy of Human Trials, Errors, and Triumphs with Luke Wyckoff Chief Growth Officer ,University of Michigan

6:30 pm - 9:30 pm

Networking Reception and Gala Dinner

8:30 pm - 9:00 pm

Dinner Keynote: Hims & Hers Design-Led Approach to Building Brand Trust with Dan Kenger Chief Design Officer, Hims & Hers

8:00 am - 8:40 am

Panel: Marketers Harnessing AI to Lead the Pack

8:40 am - 9:10 am

Keynote

9:20 am - 10:20 am

Roundtables
Track 1: Marketing to the TikTok Generation: Connecting with Gen Z & Gen Alpha
Track 2: Data's Dilemma
Track 3: Beyond the Gloss - The Power of Authentic, Value-Driven Content

10:30 am - 11:00 am

Keynote: Two Brands, One Strategy -Launching New Players and Reinventing Icons with Michael Kaye Head of Brand, ARCHER & OkCupid ,OKCupid

11:05 am - 11:35 am

Workshop

12:00 pm - 12:45 pm

Networking Lunch

12:35 pm - 1:00 pm

Keynote: Polarization, Politics & Brand Risk: In Conversation with Axios Publisher Nick Johnston

1:00 pm - 2:10 pm

Networking Break

2:15 pm - 2:30 pm

Roundtable Reflections


Speakers

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Tulani André

Vice President, Social Media, National Geographic

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Michael Kaye

Head of Brand, ARCHER & OkCupid

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Dan Kenger

Chief Design Officer, Him&Hers

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Aba Blankson

Chief Marketing and Communications Officer, NAACP

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Ryan Meegan

Chief Marketing Officer, Dude Wipes

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Nickolas Johnston

Publisher of Axios

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Boaz Paldi

Chief Creative Officer, UNDP

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Luke Wyckoff

Chief Growth Officer, University of Michigan

 

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